About Us


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receptionFounded in 2006, Crossroads is a transportation equipment leasing company. From our original focus of supporting our sister company Velocity Vehicle Group (VVG) and surrounding Southern California commercial truck dealerships Crossroads has developed into a national equipment leasing company.

We offer a suite of value-added services and structures tailored specifically for transportation companies and other non-transportation industries using trucks. Crossroads has deep expertise in the various segments of trucking including port drayage, regional and 48-State for-hire, dedicated vocational and vertical markets such as Federal Express. This expertise creates a competitive advantage in underwriting, deal structuring, collateral evaluation and asset remarketing. Crossroads combines this segment knowledge with a deep understanding of specific company needs.

By working closely with companies to develop an understanding of their strategy and critical needs, Crossroads is able to structure proprietary value-added financial transactions that meet the needs of the companies and their drivers. Crossroads also maintains a strong awareness of the risks associated with each segment of the transportation, we utilize, enhancements such as third-party guarantees, subsidized loan-loss pools, government grants for equipment, electronic asset tracking and deactivation, and support services designed to increase the operational success of drivers and companies.




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Executive Team

 

Jeff MacartneyMichael Boardman, Executive Vice President of
Sales & Marketing


Michael Boardman started with Crossroads Equipment Lease and Finance in 2008. Since accepting the role as Executive Vice President of Sales and Marketing in 2014, his strengths to adapt, improvise, and overcome hurdles have lead the organization to identify new vertical markets and bring them to our portfolio. Mr. Boardman prides himself in his dedication to family, fitness, and the outdoors.

 

Jeff MacartneyRobin Boone, Chief Financial Officer


Robin Boone has over 15 years of experience in manufacturing and financial services industries with a track record for building high performance teams, producing increased operational efficiency and enhancing financial reporting. She holds a Master’s Degree in Accounting with a concentration in Strategic Cost Accounting and Entrepreneurial Finance from Babson College as well as a Bachelor’s degree in Accounting from Hampton University.




Mission Statement



It is the mission of Crossroads Equipment Lease and Finance
to provide businesses of every size the funding they
desire, with custom terms they need.



TESTIMONIALS

 

Jorge has a been great to our company. He has always been available to answer any questions and help us out regardless of our purchase or not. I have found in dealing with Crossroads that it’s very easy to call someone and get a hold of them. Overall, I’m very pleased with my experiences with Jorge Moreno and Crossroads.

-Tim

Crossroads has been an excellent Partner to work with in growing my business. They are easy to work with and understand the needs of their customers.

-Randy

As an independent contractor for FedEx Ground it is a pleasure to work with a lender who makes the effort to understand our specific needs and industry requirements. Crossroads goes above and beyond to get our fleets on the road expeditiously. We look forward to using Crossroads on our next expansion.

-Sheri

I always feel welcome upon entering Jorge Moreno’s office and being greeting by name. I appreciate the “No Hassle” and cooperation that I receive when needing financial help for my business needs. I am always able to contact Jorge, regardless of business hours to get an answer or arrange and appointment.

-Dale

On a scale from 0 to 10, I will give Crossroads a 10 because Crossroads is so good in what they do when it comes to financing. I'm happy with the business I did with Crossroad Financial. I hope to do more business with them in the near future.

-Jude

Thank you so much for all your hard work, knowledge and professionalism. It has honestly been a pleasure working with you. We hope to be adding onto to our fleet within the next few years and we will be coming back to work with YOU :) We've shopped around many dealers in several states and we got lucky enough to have been able to work with you on our financing. We will definitely be recommending you to all our business associates, truck drivers and key accounts to finance through Crossroads in Whittier. Thank you, Thank you, Thank you!!!

-Javier, Miguel and Laura

I wanted to express my sincere gratitude to yourself and your team at Crossroads Equipment Lease & Finance for providing the capital financing for our last addition of tractors… Crossroads Finance was able to work with our specific needs and exhibit the flexibility and professionalism every client desires from their lending partner, while accommodating to our limited time constraints. Customer service and communication at your company was always a top priority as yourself and every member of your team was always available and eager to provide solutions to any of our specific requests or any unexpected challenges that arose from this transaction. The Crossroads team worked with us at every step of the transaction including the invoicing of AQMD for our grant contracts until completed to our satisfaction. We would highly recommend you and Crossroads Equipment Lease & Finance to any company desiring to work with a finance partner comprised of lending professionals to help grow and prosper their business. We look forward to an ongoing relationship and working together on more projects in the future.

-Jack

Ever since we approached Crossroads Equipment Lease & Finance they did an excellent job understanding the needs of our company. They quickly understood our vision and found us some great solutions for our growing business. It is very important for us to have a partner in this industry who supports us and strives to save us as much money as possible. They have a great team who is very knowledgeable on the services they provide which made our experience very pleasant. I have recommended many friends to reach out to Crossroads for their financing needs since they have been a great fit for us.

-Rafael

We have worked with Crossroads for several years now and have signed many new truck loans. More than just a bank, Crossroads was very helpful to us in its assistance with sorting through the new California smog regulations as well as government funding contracts for new trucks. Crossroads personnel are friendly and respond quickly to our many inquiries. We highly recommend Crossroads and plan to continue our relationship for many years to come.

-Kelly

 


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